Paid Media Specialist

New York City, NY (Hybrid)

$23/hr – $25/hrMid Level2+ years expFull time

Posted 7 hrs ago

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Job Summary

Own end-to-end paid media campaigns for live shows across Meta, TikTok, Snapchat, and Google, driving performance through creative testing, data-driven optimization, and cross-team collaboration.

Job Description

Responsibilities

  • Build and launch campaigns for all upcoming shows in Meta Ads Manager.
  • Monitor campaign performance and make data-driven decisions based on ROAS, CTR, CPR, and other key metrics.
  • Maintain ads across social platforms, including but not limited to Meta, TikTok, Snapchat, and Google.
  • Test, analyze, and iterate on ad creative, copy, and targeting to maximize performance.
  • Collaborate with the social team to brainstorm, create. and edit creatives using tools such as Canva, CapCut, Adobe Premiere, or similar platforms.
  • Manage, troubleshoot, and optimize pixels and other ticketing sources to ensure accurate tracking and reporting.
  • Stay up-to-date with paid media trends and recommend strategies to stay ahead in the event and entertainment space.

Requirements

  • 1–2 years of experience building and managing ad campaigns digital advertising (internships count).
  • Experience designing and executing static and video creatives
  • A unique perspective on paid media in music, nightlife, and entertainment.
  • Based in NYC metro area, willing to commute to our offices in Williamsburg, Brooklyn.
  • Strong attention to detail and accuracy.
  • Highly organized, proactive, and able to anticipate needs in a fast-paced environment.
  • Comfortable working in a collaborative team environment and learning new tools quickly.

Preferred

  • Bonus if you love emo, disco, broadway, indie or Kpop.

Benefits

  • Team Culture: Frequent happy hours and team nights out
  • Growth: Opportunity to learn and grow directly under senior marketing leadership
  • Time Off: Flexible scheduling and paid sick time
  • Awesome health benefits: Medical, dental and vision + 401(k) after one-year of employment
  • Concert Tickets: As a live event business, we encourage you to attend concerts! If for some reason we cannot guest list you for a show, we will reimburse you for up to $100 per month on concert tickets.
Burwoodland logo

Burwoodland

Burwood Media was founded by two lifelong best friends, Ethan & Alex who grew up together in the same neighborhood, Burwood Park in the suburbs of London. Growing up they bonded over their love of music, concerts, and throwing epic parties together. In early 2015, inspired by the music of their formative years, they decided to throw a free party DJ'ing emo & pop punk music at a local bar in Brooklyn. This was the start of what would become national touring brand - Emo Night Brooklyn. After years of hustling (and lots of trial and error!) they then went on to build additional successful event brands including Gimme Gimme Disco, and Best Night Ever. With their years of experience in social media, digital marketing, and building their own unique systems and operations, they began to take on clients and Burwood Media was born.

Founded in 2015
New York, New Mexico, USA
30 employees (24 in marketing)

Traffic Signals

Monthly Visitors
1.8K
Traffic Source Mix
Search
34.2%
Direct
42.9%
Referral
5.3%
Social
16.5%
Paid
1.1%

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
9 (30% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Undisclosed