Responsibilities

• Plan, launch, and scale campaigns across Google Ads (Search, Display, YouTube), LSAs, Meta (Facebook/Instagram), LinkedIn, and Bing.
• Manage tens of thousands of dollars in monthly spend with precision, track every dollar, and drive down cost per signed case, not just cost per lead.
• Build airtight measurement, from click to signed case, using robust attribution and source of truth reporting.
• Audit current accounts in your first month, identify issues, propose fixes by day 60, then line up deployments and testing roadmaps by day 90 and beyond.
• Run disciplined keyword strategy for high value PI matters, including catastrophic injury and 18 wheeler cases, and adapt bids, match types, and negatives accordingly.
• Set up, monitor, and adjust bidding strategies, targeting, and pacing to optimize ROAS, CTR, CPL, CPA, and cost per case.
• Design and execute A/B tests across keywords, ads, assets, landing paths, and document learnings into playbooks.
• Collaborate with internal team members and cross-department, including our intake department, to diagnose gaps between lead volume and signed cases, and drive funnel fixes with clear owners and timelines.
• Partner with and hold vendors accountable when needed, stepping in when results lag, and keeping workstreams aligned with internal teams.
• Monitor campaigns daily through Google Ads Manager, Meta Business Suite, Google Analytics, and similar tools, with weekly and monthly reports delivered to leadership.

Requirements

• 3 to 5 years in performance media, ideally in legal or another service based, high competition category, with proven ownership of large budgets.
• Deep fluency in Google Ads and LSAs, strong grasp of analytics, attribution, and conversion tracking, and comfort with high pressure environments.
• Experience with social media advertising (such as Meta and Linked) in addition to Google Ads, and comfort testing AI/automation tools
• Experience partnering with sales teams (intake department), knowledge of working with sales funnels and/or ability to learn sales/intake workflows quickly.
• A proactive operator who thinks like an owner, communicates directly, and thrives with autonomy and accountability.

Preferred

• Nice to have - prior PI experience in Houston or other major DMAs and experience coordinating multiple vendors.

Benefits

• Impact at scale - your decisions directly influence the firm’s ability to sign more high value cases and help more people.
• Ownership and growth - you will build, test, and scale programs with leadership support, clear goals, and room to advance as the team expands.
• Direct access to decision makers - ship fast, report cleanly, and see your recommendations implemented.
• Fast-Paced, High-Impact Work - This is not a generic agency role — you’ll be operating in the fast-paced, high-stakes world of personal injury law, where accountability and urgency directly impact client outcomes.
• Schedule: onsite in Houston, standard 40-hour workweeks, overtime as required. Hybrid flexibility may be considered after the first 90 days based on performance.