Responsibilities

• Build and configure all campaign structures in Meta Ads Manager and TikTok Ads Manager: campaigns, ad sets, and individual ad units from brief to launch.
• Upload and organize creatives — static images, video, carousels — ensuring correct formats, aspect ratios, and copy match per placement.
• Set up audience targeting for both prospecting and retargeting ad sets: custom audiences, lookalikes, interest stacks, and exclusion layers.
• Configure budget allocation and bid strategies at the campaign and ad set level as directed by the Analyst.
• Implement UTM parameters and tracking tags on all ads to ensure accurate attribution in GA4.
• Execute A/B tests by duplicating and modifying ad sets or creatives with isolated variables; document test structures clearly for the Analyst's review.
• Monitor the Meta Commerce Center daily: flag catalog errors, resolve product feed issues, and ensure inventory sync is current.
• Manage catalog sets and data feeds — updating product sets tied to dynamic ads and retargeting campaigns.
• Troubleshoot pixel misfires, event mismatches, and catalog disapprovals with a structured approach and clear escalation to the Analyst when needed.
• Coordinate with the paid search agency on a daily basis to provide up-to-date product and inventory information for campaign alignment.
• Execute search term report pulls and flag negative keyword opportunities, new match type tests, and bid adjustments to the Analyst.
• Update ad extensions — sitelinks, callout extensions, structured snippets, and image extensions — as directed during campaign refreshes.
• Upload revised ad copy, update final URLs, and apply landing page swaps as needed for promotional periods or bestseller rotations.
• Maintain organized, clearly labeled campaign naming conventions across all Google Ads accounts for clean reporting.
• Run full pre-launch QA checklists on every campaign before going live: budget caps, targeting logic, creative specs, pixel events, and UTMs.
• Verify that all active ads are serving correctly post-launch; flag delivery issues, disapprovals, or low-volume ad sets immediately.
• Maintain a shared campaign log documenting all builds, edits, pauses, and launches with timestamps for cross-team visibility.
• Check all active campaigns daily across Meta, TikTok, and Google Ads for delivery anomalies, budget pacing issues, or creative fatigue signals.
• Pull and organize raw performance exports from each platform into structured Excel files for the Analyst's weekly and monthly reporting.
• Maintain up-to-date budget trackers in Excel — logging daily spend, pacing vs. plan, and flagging over- or under-delivery to the Analyst.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–2 years of hands-on experience setting up and managing paid media campaigns in Meta Ads Manager, TikTok Ads Manager, or Google Ads.
• Demonstrated ability to build campaign structures independently — from campaign level down to individual ad creation — with accuracy and attention to detail.
• Solid understanding of paid social fundamentals: audience targeting, creative specs, bidding options, and campaign objectives.
• Working knowledge of Meta Commerce Manager, product catalogs, and dynamic ad feeds.
• Proficiency in Microsoft Excel for daily budget tracking and data organization (pivot tables, basic formulas).
• Familiarity with UTM parameters, pixel events, and conversion tracking setup in GA4.
• Strong organizational habits — able to manage multiple live campaigns simultaneously with clear documentation.

Preferred

• Experience with Meta pixel troubleshooting and Catalog/Commerce Manager feed management is a plus.
• Exposure to paid search campaign execution — Google Ads ad copy uploads, extension management, and keyword list maintenance — is a plus.
• Background in an e-commerce brand, performance marketing agency, or retail/luxury environment is preferred.
• Experience supporting a senior marketer or analyst in a structured campaign workflow is preferred.

Benefits

• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance