Responsibilities

• Day-to-day management of Paid Media Lab, supporting brand leads in identifying and executing high impact, scalable tests using Agile methodology.
• LiftLab Media Mix Modeling Vendor Management - Manage vendor relationship, data integrity, business updates and reporting from LiftLab to assist in optimizing incrementality of marketing spend across four brands totaling over $100MM. Coordinate with Marketing and Finance functions outside of LiftLab to ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts.
• Program ownership of new business development within paid media, including opportunities in marketplaces, social selling and new ventures.

Requirements

• Bachelor's Degree in Marketing, Finance or related field.
• 5+ Years project management experience in a business setting.
• On-hands experience working within Paid Search, Paid Social channels highly preferred.
• Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each.
• Strong attention to detail.
• Comfort and willingness to act outside of job description as need arises.
• Familiarity with digital marketing programs and terminology.
• Proactive, positive, influential communicator.

Preferred

• On-hands experience working within Paid Search, Paid Social channels highly preferred.
• Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each.
• Familiarity with digital marketing programs and terminology.
• Proactive, positive, influential communicator.

Benefits

• Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.