Responsibilities

• Manage digital media buying across platforms like Meta (FB/IG), TikTok, Programmatic, Google Ads, YouTube, and more to drive event awareness, traffic, and tune-in.
• Oversee campaign setup, scheduling, budgeting, and audience targeting. Monitor campaign performance and optimize KPIs per event or initiatives.
• Establish strong relationships with direct vendors and account reps to ensure UFC is always top of mind with latest development.
• Stay current on digital trends and emerging platforms to recommend new channels and approaches. Analyze market trends and activity to inform strategy.
• Collaborate with cross functional teams including Commercial, Corporate Social Responsibility, Social, Digital, Brand, Creative, and Production to support media buying efforts, with development of content and messaging.
• Collaborate with cross-functional marketing teams across TKO properties umbrella.
• Manage distribution of style guide assets, broadcast instructions, and related event decks to all relevant partners.
• Track and maintain the Content Marketing Budget of spending per event, by region, updating finance on any necessary changes.
• Create regular performance reports with insights and recommendations for improvement.
• Other duties as assigned.