Responsibilities

• Plan, launch, and optimize paid media campaigns across platforms including Google, Meta, TikTok, DSPs, and affiliate networks
• Execute campaigns across DTC, marketplaces (including retail media), and upper and lower funnel initiatives
• Develop audience strategies including prospecting, retargeting, segmentation, and suppression
• Translate growth strategy into actionable campaign plans, budgets, and test-and-learn roadmaps
• Optimize campaigns against key metrics including CAC, ROAS, and revenue contribution
• Partner with Brand & Creative teams to develop and refine performance-driven creative assets
• Build and maintain dashboards to track campaign performance and report on KPIs
• Analyze performance data to identify trends, insights, and optimization opportunities
• Collaborate with Analytics and Marketing Operations on attribution, incrementality testing, and tracking infrastructure
• Manage relationships with external agencies and vendors, ensuring accountability to performance goals

Requirements

• 5+ years of experience managing and optimizing paid media campaigns across digital platforms
• Strong background in performance marketing within a DTC or ecommerce environment
• Deep understanding of CAC, ROAS, attribution models, and performance measurement
• Experience building and executing audience strategies and structured testing frameworks
• Hands-on experience with platforms such as Google Ads, Meta, TikTok, DSPs, and affiliate channels
• Familiarity with analytics tools, pixel implementation, UTM tracking, and A/B testing
• Experience working cross-functionally with creative, analytics, and ecommerce teams
• Experience managing agencies or external partners is a plus
• Exposure to emerging or non-traditional platforms (e.g., Reddit, Twitch, Discord) is a plus
• Exposure to emerging or non-traditional platforms (e.g., Reddit, Twitch, Discord) is a plus

Preferred

• Experience managing agencies or external partners is a plus
• Exposure to emerging or non-traditional platforms (e.g., Reddit, Twitch, Discord) is a plus