Paid Media Marketing Manager (46921) at Intelligent Foods | New Jersey, USA | $80K/yr – $100K/yr

Paid Media Marketing Manager (46921)

New Jersey, USA (On-site)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 8 months ago

Job Summary

Drive full-funnel paid media strategy and optimization for a D2C growth team across Meta, Google, and emerging platforms.

Must-have: 3-4 years in growth marketing at a D2C brand, preferably subscription.
Standout: Hands-on Meta/Google Ads management with budget targets on CAC/ROAS.
Standout: Cross-functional collaboration and data-driven storytelling to steer growth.

Job Description

Responsibilities

Own full-funnel paid media strategy across Meta, Google, TikTok, YouTube, and emerging platforms
Plan and manage budgets across channels to hit CAC, ROAS, MER, and payback targets
Build, launch, optimize, and scale ad campaigns across formats and funnel stages
Stay current with industry trends, competitive landscape, and emerging technologies to maintain a cutting-edge acquisition program.
Partner with cross-functional partners to brief performance-optimized UGC, offer tests, landing pages, and video
Lead structured test-and-learn roadmap: messaging, offers, landing pages, audiences, creative hooks
Distill learnings into insights that drive ongoing improvements
Monitor performance daily, proactively troubleshoot, and reallocate budgets in real time
Build and maintain reporting to track performance KPIs, such as but not limited to budget pacing, site traffic, CVR, conversions, revenue, CAC, MER, CPA, AOV, etc.
Dive deep into data to find meaningful trends and insights, which fuel new opportunities and drive optimization decisions, and present this information clearly to management.
Work closely with the VP of Marketing on forecasting, pacing, and scenario modeling
Partner with media agencies, operations and product for promo strategy + inventory impacts to hit aggressive growth targets efficiently.

Intelligent Foods

Since the year 2000 and one of the first to obtain HACCP certification. Our aim is to provide unique solutions to the global food industry through our bespoke and retail concepts. Incorporated at the turn of this century our company combines traditional techniques with technological advances to create customise products for your hospitality needs.Intelligent Foods2000 Intelligent Foods have been a key supplier to the most successful 5 and 4-star hotels, airlines, restaurants and cafés in the UAE and the GCC. Our unique business model is designed to help our customers produce differentiated food products. We are not just a product supplier, we are “Your Production Partner” & “Your Extended Kitchen”. We incorporate our customers’ ideas into our production facility to maximize our customers’ ability to make a difference in their market. We have an exceptional track record in designing products and delivering artisan quality food items consistently.

Founded in 2000

Dubai, Dubai, ARE

73 employees (5 in marketing)

www.intelligentfoods.ae