Responsibilities

• Paid Media Campaign Execution & Management: Take ownership of the day-to-day execution, monitoring, and management of Google Ads campaigns and Meta Paid Ads.
• Optimization & Monitoring: Conduct daily performance monitoring and implement tactical optimizations to improve campaign efficiency, quality, and scale across multiple geographic regions.
• Campaign Setup & Testing: End-to-end setup of new campaigns and ad groups; design and execute rigorous A/B testing (ad copy, landing pages, bidding strategies) to continuously improve KPIs.
• Marketing Automation & HubSpot Management: Leverage HubSpot extensively for marketing automation, lead management, lifecycle stage tracking, and campaign attribution; build and optimize workflows, forms, landing pages, and lead routing processes to ensure seamless integration between paid media campaigns and the sales funnel.
• Lead Funnel Optimization: Monitor and optimize the entire lead funnel, from ad click through CRM conversion, ensuring high lead quality, efficient nurturing, and clear attribution across campaigns.
• Reporting & Analysis: Generate regular, detailed performance reports focusing on key lead generation metrics (CPL, Conversion Rate, ROI, and pipeline contribution); translate data insights into actionable recommendations for the Digital Marketing Strategist and Creative Director.
• Strategic Collaboration: Work closely with the Digital Marketing Strategist to execute strategy, contribute to media plans, and ensure paid media initiatives align with overarching business goals.
• AI Utilization: Increase productivity and campaign effectiveness through strategic use of LLMs and AI-powered marketing tools.
• Platform Maintenance: Maintain and optimize supporting digital assets, including Google Business Profile (GBP) and review management.
• Tracking & Attribution: Ensure accurate tracking and data integrity across campaigns using Google Tag Manager (GTM), HubSpot tracking tools, and platform conversion APIs.

Requirements

• Experience: 3+ years of hands-on experience managing high-budget digital marketing campaigns, with a strong emphasis on lead generation (e.g., Search, Display, Discovery, Video for conversion).
• Google Ads and Meta Expertise: Deep, proven expertise in all facets of Google Ads and Meta campaign management including YouTube (setup, bidding strategies, keyword research, ad creation, budget pacing, and optimization). Google Ads certifications required.
• HubSpot Expertise: Strong working knowledge of HubSpot marketing automation, workflows, lifecycle management, campaign attribution, reporting dashboards, and CRM integration with paid media campaigns.
• Data-Minded: Highly analytical with the ability to interpret complex performance data, identify trends, and make data-driven decisions quickly and autonomously.
• Collaboration: Excellent communication skills and a team-player attitude, ready to execute strategy and contribute constructively to a dynamic marketing team.

Preferred

• Familiarity with managing and optimizing Google Business Profile (GBP)
• Experience with Google Tag Manager (GTM) setup and troubleshooting
• Prior experience managing campaigns across multiple distinct geographic regions
• Experience with regulatory compliance a plus

Benefits

• This position would be on site at our corporate office in Scottsdale, AZ..
• Competitive compensation package, up to $100K base salary depending on experience plus monthly bonus
• 401k with matching component up 13%
• United Healthcare PPO Medical employee coverage paid by Company
• Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available
• Generous holidays and PTO