Paid Media Manager

Harrisburg, PA (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search strategy and budget ownership as a Paid Media Manager to optimize multi-location campaigns and deliver cost-efficient growth.

  • Own paid search strategy, budgets, and major initiatives across multi-location campaigns.
  • Must-have: College degree or 6+ years in digital marketing; experience managing performance-based teams.
  • Standout: Track record of cost-efficient optimization and scalable paid search initiatives.

Job Description

Responsibilities

  • Develop and implement comprehensive paid search strategy and policy to align with organizational goals, ensuring all campaigns support broader marketing and business objectives.
  • Exercise full authority to set and adjust budgets for paid search campaigns, including reallocating funds and approving expenditures, without prior approval from senior leadership.
  • Oversee paid search ad performance with the goal of increasing volume and reducing cost of marketing, ensuring continuous improvement and innovation in campaign management.
  • Report routinely on the team’s performance relative to cost, providing actionable insights and recommendations for optimization.
  • Approve major campaign initiatives, optimizations, and strategic changes, in paid search and other paid media channels, ensuring alignment with performance targets and business needs.

Requirements

  • College degree or minimum 6 years’ experience in digital marketing
  • Previous experience managing performance-based teams.
  • Previous experience managing search ads for multi-location businesses.

Benefits

  • Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
  • 401(k) Retirement Plan with company match
  • HSA plan with company match
  • Paid holidays and paid time off (PTO)
  • Employee Referral Program
  • Employee Discount Program
  • Paid training and unlimited professional growth potential
West Shore Home logo

West Shore Home

3.2 Glassdoor

Since 2006, West Shore Home has continued to change the face of home improvement at the intersection of quality and convenience. Built on a foundation of integrity and innovation, we are committed to providing our customers with a new kind of home improvement experience - one that accommodates their needs and keeps in step with their fast-paced, modern lives. What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While diverse in experience and background, we are tied together by one common goal - to become the America’s Most Admired Home Remodeling Brand®. By living out our core values and Bringing Happiness to Every Home®, each day sets us one step closer to an unrivaled customer experience across the country. The foundation of our employee experience is our commitment to trust, respect, and mutual accountability while always challenging ourselves to Get Better Every Day. In recognizing your skills, experience, and character, we want you to help us Raise the Bar.

Founded in 2006
Mechanicsburg, Pennsylvania, USA
1.3K employees (301 in marketing)
46% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
648.6K
Monthly Google Ads Budget
$337.9K
Traffic Source Mix
Search
38.5%
Direct
40.5%
Referral
8.1%
Social
8%
Paid
4.7%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
50 (4% of company)

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