Paid Media Manager at VOLT® Lighting | Lutz, FL | $110K/yr – $135K/yr

VOLT® Lighting

Paid Media Manager

Lutz, FL (On-site)

$110K/yr – $135K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the paid media mix across multiple channels with agency partnerships, budget governance, and robust measurement.

Own paid media strategy and testing across search, social, retail, and marketplaces to lift ROAS and revenue.
Coordinate agency partners and vendors to run prospecting, retargeting, shopping, and video campaigns with tight budgets.
Turn data into decisions with GA4 attribution, dashboards, and leadership-ready recommendations.

Job Description

Responsibilities

Manage and optimize paid search campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, Display, and Demand Gen.
Identify opportunities to improve campaign efficiency, scale performance, and increase return on ad spend.
Conduct keyword research, competitive analysis, and audience targeting initiatives.
Manage Google Merchant Center and Microsoft Merchant Center accounts, including promotions, product feeds, and troubleshooting.
Oversee paid social advertising initiatives across Meta platforms, including Facebook and Instagram.
Partner with agency resources to execute prospecting, retargeting, shopping, and video campaigns.
Evaluate emerging advertising opportunities, AI-powered platforms, and new customer acquisition channels.
Provide strategic oversight of Amazon Advertising programs, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
Manage retail media initiatives, including Home Depot advertising programs and product listing ads.
Monitor and optimize key performance metrics including ROAS, TACoS, ACoS, conversion rates, and revenue contribution.

Requirements

7+ years of hands-on experience managing paid media campaigns in a DTC e-commerce environment.
Demonstrated expertise with Google Ads (Search, Shopping, Performance Max), Microsoft Ads, Meta Ads Manager, and Amazon Advertising.
Experience managing significant advertising budgets and making budget allocation recommendations.
Strong understanding of attribution, conversion tracking, and Google Analytics 4 (GA4).
Experience working directly with agencies and external marketing partners.
Proven ability to analyze performance data and translate findings into business recommendations.
Strong project management, communication, and organizational skills.
Experience writing and optimizing paid advertising copy.

Preferred

Experience with LiveRamp or similar audience activation and identity resolution platforms.
Familiarity with retail media platforms such as Home Depot, Lowe's, Walmart Connect, or Amazon.
Experience with programmatic advertising and/or Connected TV (CTV).
Google Ads and/or Meta Blueprint certifications.
Experience in home improvement, outdoor living, consumer products, or related e-commerce industries.

VOLT® Lighting

VOLT® is the largest manufacturer of professional-grade landscape lighting in the USA. VOLT® disrupted the industry with its innovative factory-direct, E-commerce model and is known for its world-class customer service. After launching VOLT®, the company has become innovators in the horticulture industry (VOLT Grow®), pool & spa sector, and contractor lighting markets (AMP Lighting®) and has 5 national distribution centers.Why Choose VOLT®?Lowest Prices - Factory Direct VOLT® designs, manufactures and distributes all our products - that's why our prices are unbelievably low. We cut out wholesale distributors and turned their margins into customer savings. Expert Lighting Team VOLT® has developed a world-class product development team of creative engineers and lighting experts, who work on product creation and improvement in our fully equipped VOLT® Innovation & Photometrics Lab. Highest Quality - Professional Grade With in-house engineers and manufacturing control, VOLT® ensures product quality from ideation to production. VOLT® products have UL & DLC Listings to certify third-party trust. Fast Shipping All orders placed before 5PM (Monday-Friday) are shipped same-day. With our 4 distribution centers nationwide, VOLT® reaches anywhere in the continental US in 1-3 business days.Customer Service & Reviews VOLT® has a 4.9-Star Rating after more than 12,000 Google Customer Reviews. VOLT® also has a live customer service experts available 7 days a week and earned the prestigious Google Trusted Store Badge.Trusted Warranty VOLT® offers a warranty on all products–– VOLT® Landscape Lighting products have a lifetime warranty and VOLT Grow® products are covered by a 5-Year warranty. We have 100% confidence in our quality and performance.

Founded in 2008

Lutz, Florida, USA

55 employees (7 in marketing)

www.voltlighting.com