Responsibilities

• Responsible for strategic planning and performance of PPC campaigns across paid social, paid search, and other digital channels, including but not limited to: Facebook/Instagram, TikTok, Reddit, X, Pinterest, Google Ads, Amazon Ads, and more. Key functions include:
• Collaborating with paid media associates and cross-functional team members to determine campaign details, budgets, and goals
• Aggregating and communicating campaign trafficking details to paid media team members
• Directing campaign optimization and adjustment efforts in order to meet KPI benchmarks
• Analyzing paid media campaign performance, preparing reports, and sharing key takeaways with cross-functional stakeholders
• Identifying consumer behavior, trends, and insights and shifting spend and budget accordingly
• Manages the paid media team in the execution of PPC campaigns by developing, executing, and upleveling teamwide soup-to-nuts processes (monthly campaign trafficking, budget management, reporting, etc.)
• Works hand-in-hand with the Senior Social Media Manager to inform content development strategies and production schedules in accordance with paid media campaign needs
• Partners with other internal teams (Product Marketing, CAR, CPG) to understand and prioritize paid support needs; manages and deploys paid team resources according to priority level and in alignment with VIZ’s overall business goals.
• Oversees the communication flow between the paid media team and cross-functional partners; sometimes serves as the spokesperson for paid media strategy to company leadership and licensors.
• Helps to shape test-and-learn initiatives in an effort to evolve paid media strategy based on performance analyses, impacting budget allocations; audience targeting; creative development; and more.
• Maintains an up-to-date list of ad platform representatives and their contact information; meets with reps as needed to for strategic development and troubleshooting purposes.
• Regularly evaluates and adjusts paid media strategy to align with leading-edge best practices, algorithmic changes, and shifting audience behaviors alongside the widespread adoption of AI-powered tools.
• In partnership with the Director, Performance Marketing, identifies channel and tactic expansion opportunities; helps to prepare and present expansion proposals to key internal stakeholders.
• From time to time, gives input on advertising strategy for special projects (e.g. brick-and-mortar pop-up shops, events, etc.)