Responsibilities

• Responsible for strategic planning and performance of PPC campaigns across paid social, paid search, and other digital channels, including but not limited to: Facebook/Instagram, TikTok, Reddit, X, Pinterest, Google Ads, Amazon Ads, and more.
• Collaborating with paid media associates and cross-functional team members to determine campaign details, budgets, and goals
• Aggregating and communicating campaign trafficking details to paid media team members
• Directing campaign optimization and adjustment efforts in order to meet KPI benchmarks
• Analyzing paid media campaign performance, preparing reports, and sharing key takeaways with cross-functional stakeholders
• Identifying consumer behavior, trends, and insights and shifting spend and budget accordingly
• Manages the paid media team in the execution of PPC campaigns by developing, executing, and upleveling teamwide soup-to-nuts processes (monthly campaign trafficking, budget management, reporting, etc.)
• Works hand-in-hand with the Senior Social Media Manager to inform content development strategies and production schedules in accordance with paid media campaign needs
• Partners with other internal teams (Product Marketing, CAR, CPG) to understand and prioritize paid support needs; manages and deploys paid team resources according to priority level and in alignment with VIZ's overall business goals.
• Oversees the communication flow between the paid media team and cross-functional partners; sometimes serves as the spokesperson for paid media strategy to company leadership and licensors.