Paid Media Manager, Social Commerce at Favored | Los Angeles, CA | $85K/yr – $105K/yr

Favored

Paid Media Manager, Social Commerce

Los Angeles, CA (Hybrid)

$85K/yr – $105K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-platform paid media programs (TikTok Shop with GMV Max, Live GMV Max) to drive measurable revenue and efficiency, while collaborating cross-functionally to align full-funnel strategies and client outcomes.

Growth ownership: plan, launch, and optimize TikTok Ads Manager campaigns across awareness, consideration, and conversion to hit ROAS/GMV targets.
Cross-channel coordination: develop full-funnel strategies across TikTok, Meta, YouTube, and Google with strategy, operations, and creative teams.
Insights & optimization: translate campaign data into actionable recommendations for brand partners and creators to improve conversion and CAC.

Job Description

Responsibilities

Plan, launch, and optimize GMV Max, Live GMV Max, and TikTok Ads Manager campaigns across awareness, consideration, and conversion objectives.
Manage and scale upper-funnel and performance campaigns to drive measurable GMV growth for clients.
Collaborate with clients and internal teams to develop full-funnel paid media strategies across TikTok (and other platforms such as Meta, YouTube, and Google).
Provide actionable insights to brand partners and creators to improve ad performance, conversion, and customer acquisition efficiency.
Own campaign analysis, reporting, and optimization to ensure client KPIs (ROAS, ROI, CPM, CTR, conversion rate, GMV) are met.
Stay up-to-date on TikTok Shop and social commerce trends, new ad formats, and platform updates to maintain a competitive edge.
Build and maintain strong client relationships by proactively communicating results, insights, and opportunities.
Partner with strategy, operations, and creative teams to test new ad formats, creative concepts, and targeting tactics.

Favored

Favored helps brands and creators drive audience growth, engagement and sales through video commerce powered by technology, data and creativity.Favored Creators invests in and supports a network of Creators to grow their ecommerce income with training, product access, shoppable content development, production tech, commerce platform, marketing and data.Favored Studios produces turnkey digital video for brands at scale, from short-form social to livestream commerce, guided by data that drives audience growth, engagement and sales. Our team has delivered 25,000+ videos, billions of views and built social media accounts with millions of followers.

Founded in 2021

Los Angeles, California, USA

49 employees (27 in marketing)

www.linkedin.com/redir/invalid-link-page?url=http%3A%2F%2Fwww%2efavored%2elive