Responsibilities

• developing and executing handcrafted digital marketing strategies on paid search, display, and paid social advertising channels
• collaborate with fellow analysts, mentor junior team members, and receive ongoing training
• 3+ years experience in paid media campaign management
• 2+ years of experience with Google Analytics or other comparable web analytics platforms
• Experience managing campaigns across multiple digital advertising channels including paid search (Google Ads, Microsoft Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads), display (Google Display Network, Programmatic buys), video (YouTube Ads) etc.
• Extensive knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads
• Google Analytics and Google Tag Manager experience is preferred
• Experience with programmatic platforms and media buys is a bonus!
• Expertise in performance paid media principles such as keyword targeting, audience segmentation, creative testing, bidding automation, conversion tracking, website optimization, and performance forecasting

Requirements

• 3+ years experience in paid media campaign management
• 2+ years of experience with Google Analytics or other comparable web analytics platforms
• Experience managing campaigns across multiple digital advertising channels including paid search (Google Ads, Microsoft Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads), display (Google Display Network, Programmatic buys), video (YouTube Ads) etc.
• Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets
• Excellent research and analytical skills
• Ability to multitask and thrive in a fast paced environment
• Advanced and courteous written, verbal, and visual communication skills
• Excellent time management and the ability to meet deadlines under pressure
• Extremely data- and detail-oriented
• Demonstrated ability with managing a full client workload consisting of mid-to-high complexity clients with respect to building relationships, prioritizing workload with minimal support, creating insights for client strategies and reports, presenting data, creating meeting agendas, leading client meetings, delivering core training, logging hours, meeting deadlines

Preferred

• Google Analytics and Google Tag Manager experience is preferred
• Experience with programmatic platforms and media buys is a bonus!

Benefits

• Competitive salaries
• Fully remote
• Hybrid work option for Richmonders
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• Profit sharing
• 401k with 3% non-elective contributions
• A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance)
• Life insurance, short-term and long-term disability
• 2x a year company-wide meetup in Richmond, VA
• In addition to the 46 shortened weeks from the 4 Day Work Week trial, Workshop Digital provides: 12 days of personal paid time off, 5 sick days, and 11 holidays.