Responsibilities

• Develop and execute paid media strategies across Meta, Google, YouTube and other relevant platforms.
• Manage campaigns supporting BTC initiatives, live-event ticket sales, educational programs, lead generation and client marketing objectives.
• Build campaigns around defined audiences, objectives, budgets, timelines and performance goals.
• Manage the full campaign lifecycle, including planning, setup, launch, monitoring, optimization and reporting.
• Determine the appropriate campaign structure, platform mix, targeting strategy and budget allocation for each initiative.
• Continuously evaluate performance and make timely adjustments to improve results.
• Develop audience segments using demographics, interests, behaviors, customer data and campaign objectives.
• Create and manage custom audiences, lookalike audiences, retargeting groups and prospecting strategies.
• Tailor messaging based on where audiences are within the customer journey.
• Use campaign data and audience insights to refine targeting and identify growth opportunities.

Requirements

• Three or more years of hands-on paid media experience in an agency, multi-brand, media, event or similarly fast-paced environment.
• Demonstrated experience managing paid campaigns across Meta Ads Manager and Google Ads.
• Experience creating campaigns for multiple audiences, brands or clients simultaneously.
• Proven ability to develop conversion-focused campaigns rather than focusing solely on awareness or engagement.
• Experience supporting ticket sales, event registrations, e-commerce, lead generation or other direct-response objectives.
• Strong understanding of audience segmentation, retargeting, lookalike audiences and customer-funnel strategy.
• Experience managing and optimizing campaign budgets.
• Ability to interpret campaign data and translate it into clear recommendations.
• Strong written and verbal communication skills.
• Exceptional attention to detail and organizational skills.

Preferred

• Comfortable contributing to the creative development of paid media campaigns, including selecting imagery or video, writing or refining ad copy, and developing effective calls to action.
• Experience promoting live events, conferences, ticketed experiences or educational programs.
• Agency experience or experience managing paid media for a diverse portfolio of clients.
• Experience marketing to professional or trade audiences.
• Familiarity with the professional beauty, salon or hairstylist community.
• Experience with HubSpot, Shopify, Google Analytics, Looker Studio or similar reporting and CRM platforms.
• Experience reviewing landing-page performance and identifying conversion opportunities.
• Familiarity with TikTok Ads, or Pinterest Ads

Benefits

• Competitive Health/Dental/Vision Benefits options*
• Retirement Benefits with a company match option*
• Collaborative and supportive team environment
• Vacation/ Paid Holidays
• Remote / Work from home