Paid Media Manager

New York City, NY (Hybrid)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the paid media engine across PPC, paid social, and programmatic, aligning campaigns with commercial goals, standardizing playbooks, and coordinating with agencies to maximize ROI.

  • Strategic Foundations: shape group-wide frameworks, standard practices, and cross-team alignment for paid media execution.
  • Agency & Partner Management: manage agency scopes, performance reviews, and relationships with key platform partners to drive spend efficiency and innovation.
  • Internal Enablement & Measurement: upskill teams, standardize reporting, and embed actionable insights into decision-making.

Job Description

Responsibilities

  • Strategic Support: Collaborate with the VP Performance Marketing to implement the vision and strategic role of paid media across One Informa.
  • Assist in building and evolving group-wide frameworks for PPC, paid social, and programmatic campaigns.
  • Support the establishment of standards and best practices to drive consistency, performance, and innovation across teams and agencies.
  • Partner with business and marketing leaders to translate commercial objectives into actionable paid media strategies.
  • Campaign Execution & Optimization: Where required, deep dive into specific campaigns to recommend improvements and best practice
  • Monitor campaign performance, optimize for ROI/ROAS, and ensure adherence to established KPIs and benchmarks.
  • Collaborate with internal teams to ensure campaigns are effectively structured, targeted, and optimized for maximum impact.
  • Agency Management: Act as the primary liaison between One Informa and media agencies, ensuring alignment with defined scopes, performance frameworks, and review cadences.
  • Support the evaluation, onboarding, and ongoing management of media agencies across paid search, paid social, and programmatic channels.
  • Drive accountability and performance improvement through regular agency reviews and audits.

Requirements

  • 5+ years of experience in paid media management
  • Proven expertise in PPC, paid social, and programmatic channels
  • Detail-oriented with strong campaign execution, optimization, and reporting skills
  • Ability to collaborate effectively with internal teams, agencies, and channel partners
  • Results-driven with focus on ROI/ROAS and business objectives
  • Adaptable and innovative, staying ahead of industry trends and challenging assumptions
  • Excellent communication and stakeholder management skills

Benefits

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world
Informa logo

Informa

Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more. We’re a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. We’re also home to a fantastic, inclusive community of over 14,000 colleagues across 30 countries, and a place where our colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact and discover opportunities to grow.Our businesses include Informa Markets, Informa TechTarget, Informa Connect, Informa Festivals and Taylor & Francis, but if you work in one of the specialist markets we serve, you might also know us through our brands. In Pharma, Medical and Biotech, that includes WHX Dubai, CPHI and EBD; in Tech, Enterprise Connect, AI Summit, Black Hat and GDC; in Natural Products, New Hope Network, Vitafoods and Natural Products Expo; in Beauty & Aesthetics, China Beauty Expo and Premier Beauty; in Finance, SuperReturn International, Money20/20, Finovate and IGM; in Research and Advanced Learning, Routledge and F1000; and many more brands in more markets too.

Founded in 1924
London, England, GBR
8.9K employees (2,489 in marketing)

Traffic Signals

Monthly Visitors
410.6K
Traffic Source Mix
Search
34.5%
Direct
55.3%
Referral
7.6%
Social
1.2%
Paid
1.3%

Headcount Trend

Current headcount: ~8.9K

Marketing Team

Marketing Team Size
2,206 (25% of company)
Median Career Experience
13 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
2

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