Paid Media Manager at GBG | St. Louis, MO | $60K/yr – $70K/yr

GBG

Paid Media Manager

St. Louis, MO (On-site)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid media execution and optimization across Google Ads, Meta, LinkedIn, and Bing for GBG Marketing, shaping AI-powered media capabilities.

Own campaign structure, targeting, bidding, tracking, and optimization for multiple platforms.
Must-have: 3–5 years of hands-on paid media management with rollout of campaigns.
Standout: Build and document best practices and AI-powered tools to improve efficiency.

Job Description

Responsibilities

Build, launch, and manage paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta, LinkedIn, and Bing
Own full campaign setup: structure, targeting, bidding strategies, conversion tracking, and optimization
Monitor pacing, budgets, and performance daily with proactive optimization recommendations
Partner with content strategists on messaging, testing, and ad creative development
Maintain UTMs, pixels, GA4, GTM, and accurate conversion tracking across all campaigns
Present performance insights and strategic recommendations to senior and executive-level client leadership
Work closely with Marketing Intelligence Lead to translate technical data into strategic insights and compelling client narratives
Collaborate with Account Managers to ensure media strategies align with broader client goals
Support SEO/AEO, Google My Business, and data analysis initiatives as needed for client objectives (training provided)
Contribute to integrated campaign planning and measurement frameworks

Requirements

3-5 years of hands-on paid media management experience (not just oversight—actual campaign building and optimization)
Demonstrated proficiency across Google Ads, Meta, LinkedIn and Bing platforms with proven track record of driving performance
Strong technical foundation: GA4, GTM, conversion tracking, UTM structures, and pixel management
Experience presenting data-backed insights and strategic recommendations to executive audiences
High attention to detail with systematic approach to QA, naming conventions, and documentation
Self-directed work style with ability to operate independently without senior oversight
Agency experience preferred
Proven ability to manage multiple client accounts, industries, and campaigns simultaneously with strong organizational and prioritization skills

Preferred

Builder Mindset: You're excited to establish standards rather than follow existing playbooks
AI-Forward Approach: You actively seek opportunities to leverage AI tools and automation to enhance media performance and are eager to help build GBG's AI-powered capabilities
Strategic Executor: You can zoom between tactical optimization and big-picture client objectives
Collaborative Partner: You work well across teams and contribute to integrated solutions
Growth-Oriented: You're motivated by continuous learning and systematic improvement

GBG

G.B.G is a great Iranian business group, founded in 1953 with over 10 active companies. The most famous companies of GBG are Golestan, Mehvar Machine, Asan Motor and Atlas Khodro. These companies operate on automotive sales and after sales services, consumer goods products, warehouse and logistics, IT and etc with over thousand staffs.GBG companies have partnership and authorized dealer from some multinational companies such as Komatsu, Hyundai, Kia Motors and Twinings. GBG companies with dynamic environment have desirable opportunities for all active and smart managers and specialists.

Founded in 1953

Tehran, Tehran Province, IRN

405 employees (34 in marketing)

golestan.com