Paid Media Manager

Atlanta, GA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own paid media execution across search, social, and retail with data driven optimization and ROI focus.

  • Own end to end campaigns across Google Ads, Meta and Amazon with a primary ROAS objective.
  • Use GA4, Looker Studio and AI tools to translate data into fast, actionable optimization moves.
  • Coordinate creative assets, landing pages and testing to lift conversions and drive client outcomes.

Job Description

Own paid media campaigns across search, social, and retail with a focus on conversions and ROAS using Google Ads, Facebook/Meta, and Amazon while coordinating assets and landing pages.

  • Responsibilities: Develop, execute, and optimize paid media campaigns across Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), Amazon for performance-based clients.
  • Feed Management: Use feeds to standardize product data and adapt for each channel’s requirements and best practices.
  • Strategy & Trends: Provide subject matter expertise on media trends and best practices to inform campaigns.
  • Competitive Intelligence: Leverage AI tools to monitor market trends and differentiate messaging and performance.
  • Campaign Operations: Set up, manage, and optimize performance-driven digital campaigns with cross-team coordination.
  • Creative & Landing Pages: Ensure assets align with strategy and optimize for conversions.
  • Testing & ROI: Conduct A/B tests to maximize campaign ROI and identify high-performing elements.
  • Analytics & Reporting: Analyze performance with GA4, Looker Studio, and dashboards to deliver actionable insights.
  • Communication & Alignment: Work with Client Leadership to maintain alignment on goals; manage vendor relationships and budgets.
  • Growth & Process: Support new business, stay updated on digital media innovations, and share knowledge for team uplift.
Croud logo

Croud

3.6 Glassdoor

We're an independent global media, creative, and data agency helping our clients make their next best move.We help brands unlock growth with a Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. In a world where agility is essential and not all returns are created equal, we bring transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of 2,900 marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.Croud has recently acquired Vert Digital, an Atlanta-based digital marketing agency, and Metageni, an analytics specialist, having previously acquired leading social-first agency Born Social, Croud Luxe (formerly VERB Brands), and impakt Advisors.Croud is proud to partner with leading global brands including Audible, IWG, Frasers Group, Nespresso, and Prime Video, alongside Born Social’s impressive client list which includes Ford, Barclays and Diageo (Guinness).Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

Founded in 2011
London, England, GBR
741 employees (305 in marketing)
67% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
60.9K
Traffic Source Mix
Search
52.3%
Direct
34.3%
Referral
6.3%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~742

Marketing Team

Marketing Team Size
288 (39% of company)
Median Career Experience
10.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$38.5M
Last Raise
$38.5M
Private Equity, 6 years ago

Funding History

  • Nov 2019
    Private Equity • $38.5M

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