Responsibilities

• Plan, launch, and manage paid media campaigns across Google Ads, Meta, connected TV, and YouTube, with occasional programmatic involvement
• Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts and catching issues before they become problems
• Set up campaigns correctly from the start, with proper structure, tracking, naming conventions, and attribution, so the data you're working with is trustworthy
• Proactively adjust bids, budgets, targeting, and creative based on performance signals, without waiting to be told
• Stay current on platform changes, new features, and best practices across Google and Meta
• Develop media strategies that align with client goals, not just platform defaults
• Test audiences, creative variations, and bidding strategies methodically, and apply what you learn across accounts
• Make clear recommendations on where to invest, where to pull back, and why, backed by data and stated with confidence
• Bring ideas to the table proactively, not just when asked
• Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency
• Treat every dollar with the same care you'd give your own, allocating spend thoughtfully and flagging issues before they compound
• Monitor budget delivery closely and make real-time adjustments to keep campaigns on track
• Build and maintain automated reporting systems that reduce manual work and give clients and internal teams consistent visibility into performance
• Present results in a way that connects media activity to business outcomes, not just metrics, but meaning
• Support client reporting calls with prepared, confident analysis and clear next steps
• Communicate proactively when something needs attention, before anyone has to ask
• Work closely with creative, strategy, and account teams to align media execution with broader campaign goals
• Provide performance insights that inform creative direction and improve future work
• Coordinate with project managers to ensure campaigns launch on time and run smoothly