Paid Media Manager at Affinity.co | USA | $96K/yr – $133K/yr

Affinity.co

Paid Media Manager

USA (Hybrid)

$96K/yr – $133K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive B2B paid media and ABM programs for SaaS/private capital markets with AI-enabled optimization across multiple channels and rigorous measurement.

Must-have: 5-7 years of B2B paid media, $2M+ annual budgets, SaaS/fintech focus
Standout: ABM focus targeting high-value PE/VC prospects and AI-driven optimization

Job Description

Responsibilities

Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
Continuously test new channels and ad formats to expand reach within private capital markets
Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
Execute sophisticated bid management and budget optimization strategies to maximize ROAS
Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets

Requirements

5-7 years of B2B paid media experience , preferably in SaaS, fintech, or high-ACV software environments
Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
Daily AI tool usage for campaign optimization, creative testing, and audience research
Advanced Excel/Google Sheets skills for budget management and performance analysis
Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
Testing methodology expertise including statistical significance, incrementality testing, and experiment design
Competitive analysis skills with ability to monitor and respond to competitor media strategies

Preferred

Familiarity with private capital markets preferred but not required
Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
Awareness of emerging channels and willingness to test new opportunities

Benefits

Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
Learning & Development: We provide an annual education budget and a comprehensive L&D program.
Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Affinity.co

3.8 Glassdoor

Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find and win better deals, faster. With industry-leading automated relationship intelligence insights and technology, Affinity enables leaders to drive deals, free dealmakers from manual data entry, and ensure their teams can take action with confidence, knowing the context and history of every relationship. The Affinity platform is used by over 3,000 relationship-driven organizations worldwide. Founded in 2014, Affinity is headquartered in San Francisco and backed by leading investors, including Menlo Ventures, Advance Venture Partners, 8VC, and MassMutual Ventures.

Founded in 2014

San Francisco, California, USA

320 employees (20 in marketing)

affinity.co

64% recommend to a friend

100% CEO approval