Affinity.co logo

Affinity.co

Brand

3.8

Company overview

Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find and win better deals, faster. With industry-leading automated relationship intelligence insights and technology, Affinity enables leaders to drive deals, free dealmakers from manual data entry, and ensure their teams can take action with confidence, knowing the context and history of every relationship. The Affinity platform is used by over 3,000 relationship-driven organizations worldwide. Founded in 2014, Affinity is headquartered in San Francisco and backed by leading investors, including Menlo Ventures, Advance Venture Partners, 8VC, and MassMutual Ventures.
Founded in 2014
San Francisco, California, USA
320 employees (20 in marketing)
affinity.co
64% recommend to a friend
68% positive business outlook

Salaries

Typical salary range

$235,000 – $260,000

/ yr

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People

Founders and leadership

Ray Zhou
Ray Zhou
Co-Founder, Board Director
At the company for 11 years 10 months
Shubham Goel
Shubham Goel
Co-Founder & Board Director
At the company for 11 years 3 months

Marketing leadership

Lindsay Bayuk
Lindsay Bayuk
Chief Marketing Officer
At the company for 1 year 2 months
Brandon Koch
Brandon Koch
Vice President of Demand Generation
At the company for 7 months
Kevin Branscum
Kevin Branscum
Director, Brand
At the company for 9 months
Kristin Daley
Kristin Daley
Senior Product Marketing Manager
At the company for 9 months

Hiring contacts

Kari Connell,
Kari Connell,
Senior Talent Acquisition Partner
At the company for 5 years 1 month
Anthony Lynch
Anthony Lynch
Talent Acquisition
At the company for 1 year 8 months

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount -0.6% year over year

Funding

Total funding

$120M

Last raise

$80M

Series C, 5 years ago

Funding history

Sep 2021

Series C Affinity · $80M

Feb 2019

Series B Affinity · $26.5M

Mar 2018

Venture Round Affinity

May 2017

Series A Affinity · $13.5M

Nov 2015

Seed Round Affinity

Audience

Monthly website visitors
449.2K
Month over month-19.3%
Quarter over quarter-5.6%
Top sourceDirect (65.6%)
Ad budget per month$4.0K
Average search rank42.2
Traffic source mix
Direct
65.6%
Search
27.4%
Referral
5.3%
Paid referral
0.9%
Social
0.8%

LinkedIn followers

Follower count and growth

Total followers

23.7K

12-mo growth

+16.7%

Monthly growth

+1.1%

News

Links

affinity.coLinkedInCrunchbaseX (Twitter)
Glassdoor