Responsibilities

• Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of businesses.
• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
• Update clients regularly as to the status of their digital initiatives.
• Prepare client deliverables from project kickoff documents to rolling reporting.
• Develop and outline projections and forecasting for client executive teams early and continuously within engagements.
• Advise clients on how to best accomplish their business goals through digital advertising.
• Present effectively to day to day client POCs as well as client executive and board team members, tailoring presentations respectively to different levels within their organization.
• Serve as a technical resource to other departments, committees, and your peers.
• Support with implementing departmental process improvements.

Requirements

• Advertising program management, preferably in an agency setting.
• Thorough understanding of various paid advertising tool sets such as Google Ads, LinkedIn Ads, Bing and Facebook Ads.
• Proficiency in Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking via Google Tag Manager or other means.
• Experience with reporting tools such as Google Data Studio, Looker Studio.
• Excellent written and verbal communication and presentation skills.
• Exceptional time management and organization skills.
• Ability to work both independently and in a team-oriented environment.

Preferred

• Familiarity with WordPress or a similar CMS.
• Bing Ads certification(s).
• Programmatic experience.