Paid Media Lead at Dashing Diva | Port Washington, NY

Dashing Diva

Paid Media Lead

Port Washington, NY (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media execution across Google, Meta, TikTok, and Pinterest for beauty/eCommerce with a $300K+ monthly spend, turning data into quick optimizations.

Own day-to-day campaigns with fast turnarounds
Must-have: 3–5+ years in paid media for beauty/eCommerce
Standout: Cross-channel analytics informing leadership decisions

Job Description

Responsibilities

Own day-to-day execution across Google Search/Shopping and Paid Social platforms, including Meta, TikTok, and Pinterest.
Manage and optimize campaigns with monthly media budgets of $300K+, ensuring disciplined pacing and performance against efficiency targets.
Build, launch, and optimize campaigns with a focus on CAC, ROAS, and MER.
Manage budgets, pacing, and bid strategies aligned with revenue and growth goals.
Identify and scale winning keywords, audiences, creatives, and offers.
Execute campaign builds and updates with tight turnaround times, supporting fast-moving launches, promotions, and tests.
Respond quickly to performance signals and business needs, making real-time optimizations when required.
Analyze performance across platforms and translate data into clear, actionable insights.
Develop concise weekly and monthly performance summaries explaining what’s driving results and why.
Partner with analytics tools (GA4, Triple Whale, platform reporting) to understand cross-channel impact.

Dashing Diva

Dashing Diva's mission is to transform the nail experience as a DIY beauty brand. We started out in 2002 in Port Washington, NY, and in 2009, we opened our offices in South Korea. We now have global offices in the US, South Korea, China, and Vietnam. We pride ourselves on collaboration, as we work with our global team members during the product development and creative execution processes. Over the years, we have topped the DIY beauty market by creating a salon-perfect experience that can be achieved at home. We continue to revolutionize the nail space by leading with trend and innovation, and we are looking for passionate and creative team members to join the journey!

Founded in 2002

Port Washington, New York, USA

135 employees (26 in marketing)

www.dashingdiva.com