Responsibilities

• Own end-to-end creation, management, and optimization of paid search (Google, Bing, etc.), Paid Social (Meta, TikTok, Snap), Display/Programmatic (DV360, The Trade Desk), and CPA/affiliate networks to smash acquisition, conversion, and ROI goals.
• Day-to-day mastery: keyword strategy, ad copy that converts, bidding & automation rules, creative testing, landing page optimization, budget pacing, and performance troubleshooting across all engines.
• Dive deep into data leveraging tools including Google Analytics and Post Hot—research, analyze, and report on trends, opportunities, and wins using internal tools, external benchmarks, and advanced analytics to fuel continuous improvement.
• Build and scale reporting infrastructure that supports explosive growth across channels.
• Serve as the go-to expert and primary contact for platforms, publishers, and partners.
• Deliver clear, actionable management reports and insights to keep the entire team aligned on performance.
• Collaborate cross-functionally with creative, product, engineering, and leadership to launch high-impact campaigns and iterate fast.
• Scout and test new channels, affiliate networks, traffic partners, and AI tools to push boundaries on efficiency and scalability.
• Set ambitious yet achievable budget and CAC targets in partnership with leadership, then track and optimize toward LTV-driven success.
• Stay ahead of SEM/Paid Social best practices, industry shifts, and emerging tech to keep us winning.

Requirements

• 5+ years of hands-on experience managing high-volume, ROI-positive paid media campaigns (ideally ecommerce-focused), with a proven track record of scaling profitably in competitive spaces.
• Deep expertise in Google Ads, Microsoft Ads/Bing, Meta Ads, TikTok, Snap, programmatic/display (The Trade Desk, DV360, etc.), and familiarity with CPA/affiliate networks.
• Hands-on experience leveraging AI marketing tools (e.g., for bid optimization, creative generation, audience insights, or automation) to drive efficiency and scale—bonus if you're excited to pioneer new AI workflows.
• Strong analytical mindset with advanced Excel/Google Sheets skills; comfortable building dashboards and pulling insights from large datasets.
• Experience with A/B and multivariate testing to relentlessly improve performance.
• Established relationships in affiliate/advertising/CPA networks are a big plus.
• Outstanding communication skills—both written (compelling ad copy) and verbal (presenting to stakeholders).
• Creative yet data-driven; detail-oriented with excellent project/time management.
• Bachelor's degree (or higher) from a top university preferred.
• Passion for growth marketing and a "win big" mentality—bonus if you've driven 5x+ ROAS or similar in past roles.