Responsibilities

• Building, managing and optimizing paid media campaigns across Facebook and Instagram, with additional experience across platforms such as LinkedIn, X/Twitter, TikTok, YouTube and Reddit
• Researching target audiences to inform targeting strategies while generating insights and recommendations that guide creative and content development
• Delivering campaign performance reports that translate data into meaningful analysis, key learnings and actionable recommendations to drive future growth and optimization
• Creating and presenting paid media plans for Praytell clients, including detailed audience targeting strategies, ad products, creative formats, budgets and timelines
• Staying up to date on the latest platform trends, paid products and emerging features, serving as a paid media subject matter expert for clients and internal teams
• Recommending best practices across paid media channels, while identifying A/B testing opportunities and other performance optimization strategies
• Supporting day-to-day account operations by taking client meeting notes, maintaining media plan trackers and managing budget trackers to ensure accurate billing and pacing against client spend

Requirements

• You have at least 1 year of media buying experience and/or equivalent experience through relevant coursework or training in advertising, paid media or digital marketing. You bring some hands-on paid media campaign management experience to the table, particularly within Facebook Business Manager.
• You know your way around Excel and/or Google Sheets, with a strong understanding of basic formulas, pivot tables and data analysis - and you’re able to translate data into clear, actionable insights.
• You have experience presenting work in a professional setting and are comfortable collaborating cross-functionally with account, creative, strategy and project management teams, as well as interfacing with clients.
• You’re naturally curious and proactive about staying up to date on platform updates, new ad products and emerging trends across the paid and social landscape.

Benefits

• Comprehensive Health Care
• Employee Stock Ownership Plan (ESOP)
• 401(k) with Company Match
• Flexible Time Off (FTO)
• 18 Company Holidays
• Flex Fridays
• PrayCare Wellness Stipend & Rebalance Day
• Employee Assistance Program (EAP)
• Paid Parental Leave & Fertility Support
• Training, Learning & Team Building Programs