Paid Media Coordinator

Chicago, IL (Remote)

$60K/yr – $66K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end to end programmatic campaigns with a focus on audience-driven ROI across multiple DSPs and cross-team collaboration.

  • Campaign Ops: prepare, onboard, and optimize a book of campaigns across DSPs within budget and timing constraints.
  • Audience & Strategy: leverage first-party identity graph plus third party signals to maximize ROI for given spend.
  • Performance & Optimization: monitor results, report outcomes, and translate metrics into actionable improvements for client goals.

Job Description

Own campaign operations and optimization across multiple DSPs with audience-driven strategies and cross-team collaboration to hit client goals while staying within budget.

  • Campaign Execution: Prepare, onboard, optimize a book of programmatic campaigns across DSPs, ensuring timely delivery and cost control.
  • Audience Strategy: Recommend audiences using first-party identity graph plus second/third-party signals for higher ROI within budget.
  • Cross-Channel Delivery: Organize and deliver multi-channel programs with high standards and timely execution.
  • Creative & Strategy Collaboration: Partner with internal teams to craft creative strategies that meet high-stakes goals within cost constraints.
  • Performance Monitoring: Track campaign performance and deliver regular client-facing reports highlighting wins, gains, and optimization opportunities.
  • Insights & Optimization: Translate metrics into actionable recommendations to improve client results and optimize spend.
  • Internal Reporting & Tracking: Support ongoing internal dashboards for pacing, metrics, account health, timelines, and growth opportunities.
  • Forecasting & Reviews: Contribute to audience/inventory forecasting and quarterly business reviews.
  • Revenue Growth: Identify opportunities for revenue growth and work with teams to implement new strategies and optimizations.
  • Strategic Projects: Assist with agency projects like onboarding new platforms or researching new products/partners.
Cumulus Media logo

Cumulus Media

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Founded in 1997
Atlanta, Georgia, USA
3.6K employees

Traffic Signals

Monthly Visitors
32.4K
Traffic Source Mix
Search
21.3%
Direct
36.7%
Referral
8.2%
Social
3.5%
Paid
0.5%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Median Career Experience
18 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
2

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