Responsibilities

• Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.
• Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.
• Scale campaigns spanning from self-serve developers to large enterprise buyers.
• Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
• Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.

Requirements

• A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself.
• AI-native . You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything.
• Analytically rigorous . You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.
• A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonates with customers.
• 2-4 years of experience managing digital marketing campaigns
• Hands-on experience with Google Ads and/or Meta Ads Manager
• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
• Set up or significantly improved conversion tracking and attribution
• Worked with creative teams or agencies to iterate on ad concepts at high velocity