Responsibilities - Own daily performance across 3 to 6 client accounts in Google Ads and Meta Ads, including pacing, bid management, and budget reallocation - Design and execute structured testing programs: audience segmentation, creative rotation, bidding strategies, and landing page experiments - Diagnose performance shifts and tracking issues, identifying root causes and acting on them before they become client-facing problems - Connect performance patterns across accounts to identify what is working, what is at risk, and where the next dollar should go - Direct and review the work of Account Coordinators, ensuring execution quality across builds, QA, and optimization tasks - Prepare the performance insights and recommendations that Account Managers bring into client conversations - Pressure-test new platform betas, algorithm shifts, and automation features before rolling them into live accounts Requirements - 3 to 5 years managing paid media campaigns hands-on. You have been the person in the platform making daily decisions, not reviewing someone else's work. Agency experience preferred. - Deep, current expertise in Google Ads and Meta Ads. You can speak fluently about bidding strategies, audience architecture, conversion tracking, and attribution. - A testing mindset. You have designed experiments, documented learnings, and used results to change how accounts are managed, not just reported on. - Analytical rigor. Comfortable working in Google Analytics, Looker Studio, or equivalent. You notice when numbers do not add up and you dig until you find out why. - Clear communication. You can explain a complex performance trend to an Account Manager in two sentences so they can relay it to a client with confidence. - The ability to direct execution. You have delegated campaign work to junior team members and held the quality bar on what went live. Nice_to_have Benefits - Collaborate with and learn from ex-Google marketing leaders - Own the performance layer for accounts that range from growth-stage startups to PE-backed portfolios - Fully remote, always, with company-paid medical, dental, and vision - Flexible time off, 12 weeks paid parental leave, performance bonuses, and paid company summits - A clear career path: Strategists who demonstrate client-facing readiness and strategic range grow into Account Management About_company Tiger Tracks is a performance marketing agency built by former Google marketing leaders with decades of experience managing top-tier digital ad accounts. We partner with PE firms, startups, and enterprise brands to deliver measurable growth through paid search and social advertising. Our approach combines strategic consulting with hands-on optimization, helping clients outperform in an ever-changing digital landscape. Other Tiger Tracks is committed to building a diverse and inclusive team. We are an Equal Opportunity Employer.