Responsibilities

• Direct the Campaigns: Set the strategy across Google Ads (Search, Performance Max, Display) and Meta Ads for your portfolio. Own account structure, audience targeting, bidding strategy, and budget pacing. Brief our Customer Success Associates on what each client needs, review their builds before launch, and approve the work against the standard. Hit CPA and ROAS targets without losing sight of the leasing and occupancy goals behind them.
• Own the Tracking: Configure and troubleshoot conversion tracking through Google Analytics 4 and Google Tag Manager. Validate that the data flowing into reports accurately reflects what’s happening in the account. Bad data is not an option.
• Analyze and Recommend: Dig into the data weekly. Identify what’s working, what isn’t, and what needs to change. Bring forward strategic recommendations — budget shifts, audience tests, creative direction, channel mix — that move the needle for your clients.
• Be the Partner: Own the client relationship. Lead performance reviews, respond to inquiries with professionalism, and translate campaign performance into business outcomes your clients act on. Inside Respage, work shoulder-to-shoulder with our Customer Success Associates and broader paid media team — share what you’re seeing across your portfolio so we sharpen the playbook together.
• Stay Ahead: Paid media doesn’t stand still. Track platform changes, test new features, and bring forward case studies that document what worked and why. Show real initiative — the best ideas on this team come from people who notice what’s changing and act on it.
• Hold the Standard: Respage has spent years building the playbook for paid media in multifamily. You’ll execute against those standards every day, document your work consistently, and bring forward improvements where you find something better.