Paid Media Account Coordinator

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media campaigns across Google and Meta, driving performance through testing, data-driven optimization, and scalable operations.

  • Campaign ownership across Google Ads and Meta Ads, including setup, testing, and optimization of bidding strategies and audiences.
  • KPI-driven optimization and reporting, diagnosing fluctuations and surfacing actionable next steps for improved CTR, CVR, CPA, and ROAS.
  • Operational discipline: QA, asset intake, pacing, change logs, documentation, and cross-functional collaboration with Account Strategists.

Job Description

Responsibilities

  • Build, launch, and optimize campaigns across Google Ads (Search, Performance Max, Shopping, YouTube) and Meta Ads (Facebook, Instagram, TikTok)
  • Monitor KPIs daily including CTR, CVR, CPA, and ROAS, diagnosing fluctuations and surfacing actionable insights
  • QA campaign setups, tracking links, UTMs, and conversion events for accuracy before launch
  • Support daily and weekly pacing across channels, flagging delivery issues early
  • Request, upload, and traffic creative assets into platforms following naming conventions and internal processes
  • Pull performance data, maintain change logs, and support the assembly of weekly and monthly client reports
  • Partner with Account Strategists to test new bidding strategies, audiences, and creative approaches
  • Research emerging tools, ad formats, and platform features to help your pod stay ahead of platform changes
  • Keep task management tools, timelines, and internal documentation organized and up to date
  • Follow documented processes, communicate task status proactively, and flag issues early

Requirements

  • 2+ years of hands-on experience managing or supporting paid media campaigns. Agency experience strongly preferred.
  • Direct, hands-on experience in both Google Ads and Meta Ads Manager. We want strong experience across both paid search and paid social, not just one. You have built campaigns from scratch, not just helped with one, and can talk fluently about CTR, CVR, CPA, and ROAS without prompting. Familiarity with Microsoft Ads, TikTok Ads, or programmatic platforms is a plus.
  • Analytical rigor: Strong Excel or Google Sheets skills for data analysis and budget management. Familiarity with Google Analytics or Looker Studio for performance tracking. You can translate performance data into a clear summary of what happened and what to do next.
  • Attention to detail: Organized, process-driven, and exacting. You catch your own mistakes before anyone else does.
  • Communication: Excellent written and verbal skills. You can write a clean, professional summary of what changed in an account and why.
  • Ownership: Proactive, resourceful, and accountable. You flag issues early and do not wait to be asked.
  • Work ethic: Genuinely hungry to build a career in paid media and willing to put in the reps to get there.
  • Track record: Demonstrated success in achieving or exceeding campaign performance goals.

Preferred

  • Agency experience strongly preferred.

Benefits

  • Fully remote, always, with company-paid medical, dental, and vision
  • 401(k) with matching
  • flexible time off
  • 12 weeks paid parental leave
  • performance bonuses
  • company-sponsored computer
  • paid company summits
Tiger Tracks logo

Tiger Tracks

Tiger Tracks is a digital marketing agency with 20+ years combined experience working at Google amongst its founding team. At Google we managed the ad campaigns for the highest-spending brands in the world (Verizon, Etsy, Dell, Snapchat, AT&T, Under Armor, etc..), and now help select companies improve digital marketing performance. Tiger Tracks' CEO was formerly Chief Growth Officer for a venture-backed company where he leveraged digital marketing to scale the business to over a $350MM valuation, and now uses these learnings to help the early-stage companies that partner with TigerTracks. About the Tiger Tracks free Marketing Audit: Tiger Tracks is happy to offer its signature free digital-marketing audit to businesses in its network. During the audit we deep-dive your current digital marketing setup to identify gaps, highlight untapped opportunities, and provide a customized plan to improve performance. It makes for highly useful analysis at no cost. Typical outcomes of our audits include uncovering significant wasted ad spend due to incorrect targeting/settings, improving conversion rates of ad creative and landing pages, fixing key tracking issues, and more. As a result, companies are often able to reduce their CaC by more than 50% while materially increasing ads-driven revenue due to the actionable insights from our audit. Please reach out directly over LinkedIn, or to cliff@tigertracks.ai, and we'll be happy to schedule an introductory call.

Palm Beach, Florida, USA
39 employees (13 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Monthly Google Ads Budget
$4
Traffic Source Mix
Search
29.9%
Direct
38.8%
Referral
5.1%
Social
24.9%
Paid
1.3%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
12 (31% of company)
Median Career Experience
7.5 years
Median Tenure
1.3 years