Responsibilities

• Under the guidance of Director of Marketing, develop and implement comprehensive marketing strategies to align with IPC’s business goals and drive client acquisition, retention, and engagement.
• Create and implement marketing campaigns across digital channels.
• Create content for both B2B and B2C audiences, particularly in the behavioral health space, promoting IPC as a thought leader in the industry.
• Create short-form and long-form content that showcases IPC’s culture and services (examples: day-in-the-life videos, behind-the-scenes office features, employee spotlights, client partnership highlights).
• Plan and maintain a content calendar in coordination with the Director of Marketing and our marketing team.
• Capture, edit, and publish still and video content for platforms such as LinkedIn, Instagram, TikTok, YouTube Shorts, and Facebook; write compelling captions and on-screen scripts.
• Ensure all content aligns with IPC’s brand guidelines; obtain approvals as needed.
• Coordinate and schedule client testimonial activities (outreach, pre-interview questions, scheduling, basic filming, and gathering approvals/assets).
• Repurpose existing marketing materials (blogs, case studies, whitepapers, service pages) into social-ready content.
• Monitor social channels, engage thoughtfully with IPC’s audience, and escalate inquiries appropriately.

Requirements

• Meet deadlines and communicate progress clearly with the marketing team.
• Understand and clearly communicate brand identity for IPC across communication channels.
• Communicate between staff members of the marketing team (including remote specialists) and other departments at IPC (remote and on-site).
• Demonstrate professionalism when handling internal and external materials related to IPC's clients and providers.
• Show initiative, curiosity, and a willingness to learn new tools and platforms.
• Willingness to learn and innovate with Marketing automation and AI-assisted tools.
• Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, PR, Digital Media, Graphic Design, or a related field.
• Demonstrated content creation skills and proficiency with common tools (e.g., Canva, CapCut, Adobe Create Suite, or similar).
• Strong writing and editing skills with a clear, professional tone; comfortable crafting captions, headlines, and basic scripts.
• Familiarity with social media best practices and trends across LinkedIn, Instagram, TikTok, YouTube, and Facebook; understanding of B2B audiences is a plus.