Responsibilities

• Own paid strategy and execution across paid search, social, display, OOH, and developer-focused channels
• Manage and optimize a multi-million dollar ad budget, with full accountability for efficiency and attributable pipeline.
• Build and maintain attribution and measurement frameworks that connect spend to pipeline with real signal
• Lead Fireworks' paid experimentation program — hypothesis, execution, readout, iteration
• Partner with Sales, Product, and Finance teams to align paid programs with cross-functional dependencies.
• Track the evolution of the advertising ecosystem and proactively build that thinking into our roadmap.

Requirements

• Have 6+ years of hands-on paid marketing experience, including direct ownership of multi-million dollar annual budgets
• Have driven measurable, efficient growth for a B2B SaaS or developer-facing product(s)
• Are analytically fluent and can pull your own data and share insights succinctly.
• Have built and run structured experimentation programs within cross-functional teams
• Actively use AI tools to accelerate your work and see that as a core part of how great marketers operate today
• Communicate clearly and concisely: you can align a sales partner, brief a product manager, and update leadership without losing the thread
• Adept at navigating ambiguity and bias to action; the paid playbook here is still being written and you're excited to write it

Preferred

• Experience marketing developer tools, APIs, or infrastructure products
• Familiarity with the API inference provider ecosystem
• Experience standing up or evolving marketing measurement infrastructure