Responsibilities

• Manage and optimize paid campaigns across Google Search, LSAs, Bing, Yelp, Nextdoor, Angi, and other local platforms for 30+ brands
• Monitor spend vs. budget daily, adjust bids and targeting, and reallocate budget to maximize ROI across the portfolio
• Deliver weekly and monthly performance reports with clear insights and recommendations — not just numbers
• Gather lead quality feedback from local branch managers and apply it to campaign optimization
• Partner with the SEO, content, and web teams to improve landing page conversion and ensure campaign-to-site alignment
• Collaborate with RevOps to ensure closed-loop attribution from ad click to booked job
• Build scalable playbooks and account structures that can expand as we add brands
• Test emerging platforms and ad formats to stay ahead of competitors in local service advertising

Requirements

• 7+ years in paid digital advertising with direct campaign management responsibility
• Strong keyword research and negative keyword hygiene skills
• Comfortable with analytics and attribution — Google Analytics, call tracking, CRM integration
• Proven ability to work cross-functionally with SEO, content, and web teams
• Understanding of how AI and automation are reshaping paid search (Smart Bidding, Performance Max, etc.)
• Google Search Ads — expert-level campaign management, keyword strategy, and bid optimization
• Local Services Ads (LSAs) — hands-on experience managing LSA campaigns, GBP integration, and lead verification
• Local advertising platforms — active experience with Nextdoor, Yelp, Angi, or comparable local service platforms
• Multi-brand campaign management — experience managing paid media across 15+ brands or business units simultaneously

Preferred

• Experience with multi-brand ad management platforms, particularly Fluency — this is a significant plus
• Background in home services advertising (pest control, landscaping, turf, HVAC, or similar)
• Familiarity with Meta, YouTube, and Google Display for local audience targeting
• Google Ads and/or Google Analytics certifications