Responsibilities

• Lead all Patient strategy and related promotional planning, execution, and measurement for the PADCEV brand
• Refine launch materials per final label for an indication expansion approval this summer
• Lead Omnichannel Patient Engagement strategy and execution to drive product activation, including digital and social patient awareness.
• Lead Media agency to define the Patient strategy and tactical execution
• Build CRM Program and drivers to enhance patient and caregiver education to improve patient experience and avoid unnecessary early discontinuation
• Identify opportunities for Field Force tactics to improve patient education, experience, and address AE management questions or concerns.
• Partner with Advocacy to develop and deploy bladder cancer awareness initiatives; lead “Patient Ambassador” initiatives.
• Accountable for Consumer agency budget to ensure projects are completed on time and within scope
• Collaborate closely with marketing team colleagues and cross functional team members including Global Marketing, Patient Advocacy Team, Corporate Communications, MLR, Market Research, Analytics
• Collaborate with all relevant Astellas counterparts to ensure alignment of strategy, budget, and execution plans

Requirements

• BA/BS degree required + 8+ years work experience or MBA + 7+ years of work experience
• Agency or vendor management experience, including budget management, required
• Track record of innovation, leadership, and significant contribution to the growth of brands
• Demonstrated ability analyze market research, customer needs, extract key insights, and translate these into meaningful strategies and in market results
• Demonstrated ability to translate strategies into impactful execution of tactics, and measure KPIs
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
• Agile mindset: Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines

Preferred

• Oncology experience strongly preferred
• Must have at least 4 years of brand marketing experience
• Prior experience in consumer marketing preferred but not mandatory

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.