Responsibilities

• Lead Home Screen Orchestration (HSO) Constrained Optimization (CO) rollout and management for Performance Marketing; partner with Channels and D&A to extract experimentation insights and define reporting and analytical needs
• Develop channel governance models for HSO and new digital form factors to maximize accounts and NPV while ensuring an exceptional customer experience; collaborate with Channel Strategy & Optimization to evaluate, enhance, and align governance frameworks and supporting processes.
• Create the HSO LOB communication and education plan and, with PM Relationship Management, incorporate HSO CO into the LOB toolkit
• Recommend tile improvement strategies in conjunction with owned media including targeting and creative
• Provide outcome-based insights and recommendations to Product to refine ranking and decisions models
• Develop and lead HSO optimization frameworks to converge processes and make it easy to be a marketer; define, monitor, and evolve benchmarks and thresholds
• Partner with Marketing Transformation to define single-intake campaign requirements capturing content needs, targeting criteria, and campaign metadata for automated governance; provide input into performance and operational dashboards focused on daily optimization and analysis
• Identify and pilot AI solutions to streamline processes and supporting tasks
• Collaborate across Marketing and Product partners to inform the P&I testing agenda and capability roadmap.
• Support scaling of modernized audiences by consulting with LOBs to enable and launch

Requirements

• Bachelor’s degree from an accredited institution
• 10+ years of marketing, strategy consulting or equivalent experience, with expertise in marketing, media planning and analysis
• Proven experience building relationships across different teams and functional areas
• Prior experience building a team, ideally from the ground up
• Proven people leader with demonstrated ability to promote strong team culture, set clear goals, delegate and efficiently organize resources and workstreams
• Ability to influence effectively
• High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies
• Proven executive-level written and verbal communications skills and presence with proficiency in MS Excel, PowerPoint

Preferred

• MBA or advanced degree
• Consulting or financial services industry experience

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more
• Additional details about total compensation and benefits will be provided during the hiring process.