Responsibilities

• Partner with client marketing, digital and commercial teams to diagnose underlying business and marketing challenges, going beyond the brief to uncover what's really holding a brand or business unit back.
• Translate complex, sometimes competing business priorities into focused strategic questions the agency can rally around.
• Develop integrated strategies that bridge brand positioning, communications planning, content ecosystems and digital experience, always anchored in a clearly defined business problem.
• Design and lead workshops, working sessions and strategy sprints that bring together client stakeholders across functions, aligning teams around shared problems and co-creating solutions.
• Act as a trusted partner to senior client contacts (VP and C-suite level), building long-term relationships grounded in commercial understanding and strategic credibility.
• Foster collaboration across agency disciplines, brand, content, UX, data, social and CRM, ensuring strategic thinking is embedded from the outset, not bolted on after the fact.
• Contribute to new business efforts by shaping strategic approaches, leading pitches and demonstrating the value of integrated, insight-led thinking.
• Stay current with developments across the healthcare and animal health landscape, regulatory shifts, market dynamics, emerging technologies and evolving patient/consumer/veterinary expectations.