OLLI Marketing and Communications Specialist at University of Michigan | Ann Arbor, MI

University of Michigan

OLLI Marketing and Communications Specialist

Ann Arbor, MI (Hybrid)

Salary Not AvailableMid Level2+ years expPart time

Posted 2 months ago

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Job Summary

Own the integrated marketing, communications, and engagement effort for OLLI at U‑M, driving brand awareness, community partnerships, and member involvement through strategic website/social media governance, multi-channel communications, and collateral.

Growth & Engagement: Build awareness in community networks, collaborate across committees, and elevate participation among diverse groups.
Channel & Content Management: Oversee website, email, and social media performance, evaluating impact and guiding improvements.
Strategic Communications: Develop formats, campaigns, and collateral to meet member and volunteer needs and advance Osher Lifelong Learning Institute’s mission.

Job Description

Expand the branding and awareness of OLLI in the community
Collaborate with other OLLI personnel and committees to increase membership, particularly among multiple communities
Monitor and evaluate ongoing effectiveness of the website and social media
Monitor and evaluate ongoing effectiveness of OLLIs email and other communications and recommend changes as appropriate to ensure the membership and volunteers are engaged
Develop communication formats that meet the multiple needs of members and volunteers
Create collateral materials (e.g. flyers, brochures, etc.)
Creates an emergency plan for communicating unexpected events in the organization
Develop and execute a comprehensive marketing, communications, and engagement strategy aligned with Osher Lifelong Learning Institute's mission and strategic objectives
Develop awareness campaigns, including building and executing communication strategies to elevate internal/external and community brand awareness, image, and relevance of Osher Lifelong Learning Institute at U of M
Plan, direct, monitor and evaluate segmented public relations efforts for Osher Lifelong Learning Institute Selected programs

Bachelor's degree in communications or related field
At least two years of experience leading marketing and communication plans
Exceptional interpersonal skills and professional demeanor
Excellent communication skills, oral and written
Ability to prioritize and handle multiple tasks in a calm and efficient manner
Proficiency using Word, Excel, Access, Publisher, or other graphic design software
Ability to manage time well, organize and complete multiple tasks with attention to detail, problem solve, and exercise good within the scope of position responsibilities
Ability to give and accept direction and function both independently and collaboratively with staff and volunteers at all levels
Demonstrates initiative, flexibility, and willingness to learn new tasks and assist others on a regular basis
Treats others with respect, dignity, and inclusivity ensuring a sense of belonging among coworkers and program participants; listens to, and values, feedback; demonstrates openness and a willingness to learn from the perspectives of others

Experience planning, scheduling and coordinating events
Experience supervising and coordinating volunteers
Experience working with non-profit boards
Work style that incorporates a sense of ownership for program outcomes
Knowledge of effective communications, mass media, social media, and publicity
Knowledge of local community
Knowledge of University practices, rules and regulations
Experience with, and commitment to, efforts to increase diversity and equity and inclusion in previous workplace(s)

University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving, and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.Why Work at Michigan?Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this world-class institution. It's adding a purpose to your profession. Work at Michigan and become a victor for the greater good.

Founded in 1989

Ann Arbor, Michigan, USA

38K employees (1,396 in marketing)

umich.edu