Responsibilities

• Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets
• Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage
• Run end-to-end campaign execution with ruthless precision—from media planning and IO negotiation to vendor management, trafficking, measurement, and reporting
• Lead and manage media agency relationships with clarity and accountability—owning contract negotiation, scope definition, campaign development, and performance expectations
• Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning
• Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
• Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data, MMM outputs, and scenario modeling
• Drive sophisticated measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution to prove offline media's contribution to the funnel
• Stay on the frontier of offline media innovation, surfacing platform changes, new inventory opportunities (e.g., FAST channels, podcast networks), and measurement advancements to keep us ahead of the curve
• Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams to ensure brand consistency, accurate tracking, and integrated go-to-market execution
• Mindset that is successful for CookUnity’s Growth Team:
• - Operates like an owner; consistently proactively sees around corners
• - Highly adaptable, solution-oriented, and energized by rapid growth environments
• - Low-ego collaborator who elevates teams and drives alignment