Responsibilities

• Offline Marketing: Develop and implement offline marketing strategies targeting the Diamond Bar and Irvine regions.
• Partnerships: Establish and maintain partnerships with local educational institutions, community organizations, schools, and other collaborators.
• Events: Organize and execute offline events (education fairs, parent workshops, campus activities) to enhance brand visibility and engagement.
• Local Resources: Leverage Southern California-based resources to complement online marketing efforts and drive comprehensive promotional campaigns.
• Analytics: Analyze market data, track the effectiveness of promotional activities, and provide optimization recommendations.
• Support: Support other market-related activities and assist in achieving annual objectives.

Requirements

• Education Industry Experience: Minimum of 2 years of offline marketing experience in the education sector, with familiarity with local market dynamics and customer needs.
• Resourcefulness: Strong knowledge of Southern California’s local market and community resources, with the ability to quickly identify and secure relevant partnerships.
• Business Development: Demonstrated BD experience and success in building and maintaining long-term relationships.
• Language Skills: Fluency in English and Mandarin, with excellent communication and interpersonal abilities.
• Education Background: Associate’s degree or higher, with a preference for majors in marketing, education management, or related fields.
• Professional Skills: Strong organizational, problem-solving, and teamwork abilities, with the capacity to thrive under pressure.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance