Responsibilities

• Assist in the planning, execution, and continuous improvement of Off-Road experiential activations including Raptor Rally and Ford Off-Road Adventures
• Support the development and implementation of strategies to grow and enhance new and existing programming, attracting new customers and strengthening the brand.
• Collaborate with cross-functional teams (Marketing, Comms, Brand) to ensure program success and consistency in approach, implementation, and customer experience.
• Ensure a consistent customer and brand experience across all off-roading events.
• Assist in managing vendor relationships and overseeing the selection of high-quality partners to support the program.
• Utilize customer feedback and desirability research to inform and refine experience offerings.
• Prepare and present program initiatives and updates to key company stakeholders.
• Ensure compliance with all safety and regulatory requirements.
• Assist in the collection, organization, and tracking of program metrics and customer data to support reporting and analysis efforts

Requirements

• Bachelor’s Degree in Business, Marketing, or a related field.
• 3+ years of relevant experience in event management, customer experience, or a related field.

Preferred

• Experience in event management.
• Strong problem-solving and analytical skills.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.