Responsibilities

• NYC Strategy
• Build Meaningful Relationships
• - Build relationships with coaches and the wider training community in a grassroots, authentic manner
• - Develop partnerships with relevant players in the gym training space, driving credibility for the R.A.D® brand
• - In time, host key community members and groups—ensuring that they feel genuinely connected to R.A.D® and part of what we are building
• Gym Visits
• - Train, participate, and spectate at local events and community meals with key members
• - Visit an agreed volume of gyms and training spaces per week across the CrossFit, functional training, and Hyrox space — determined by a pre-agreed tiering system
• R.A.D® Coaching Team
• - Build out the R.A.D® Coaching Team in NYC, focused on recruiting high-level, respected coaches
• - Build and manage relationships with all coaching team members, making them feel part of something community-driven and meaningful
• - Check in with each member a minimum of once per month—workout, coffee, or conversation
• - Look for opportunities to support coaching team members on a personal level, beyond the brand relationship
• - Partner with the coaching team on event collaboration and activations
• - Continuously prioritize building new coaching relationships and plan gym visits strategically around potential additions to the team
• R.A.D® Training Team & Athletes
• - Identify and create opportunities to activate R.A.D® Training Team members and athletes within community events
• Product Seeding
• - Aligned to the broader seeding strategy, ensure key community members are provided with relevant R.A.D® product at the right moments
• Events
• - Provide support for larger R.A.D® events as required

Requirements

• Deep, existing roots in the NYC gym training community—CrossFit, functional fitness, Hyrox, or adjacent spaces
• A genuine passion for sport, training, and the culture surrounding it
• Proven experience in community management, brand partnerships, or grassroots marketing
• Strong relationship-building skills with the ability to connect authentically across coaches, athletes, and community leaders
• Self-motivated and highly organized, with the ability to manage your own schedule and priorities remotely
• Clear communicator—comfortable reporting back to the wider team and representing the brand externally
• An understanding of what makes a community feel real, and what makes it feel like marketing

Benefits

• Competitive salary
• Medical, dental, and vision coverage
• 401k with company match
• Generous employee product allowance
• 20 days paid time off
• Quarterly Power of Movement allowance — put it toward a gym membership, race entry, or whatever keeps you moving
• Quarterly personal training allowance