Responsibilities

• Lead Dogtopia's end-to-end New Store Opening marketing strategy in partnership with the NSO team, aligning marketing initiatives with new store openings and newly opened stores.
• Develop and execute integrated marketing strategies that drive brand awareness, lead generation, Founding Member sales, Meet & Greet bookings and enrollment.
• Define campaign objectives, promotional strategies, media investment recommendations, and performance targets while maximizing marketing effectiveness and ROI.
• Translate enterprise marketing initiatives into scalable launch strategies, repeatable playbooks, and best practices that strengthen future New Store Openings.
• Recommend and evaluate testing strategies to optimize messaging, offers, creative, audience targeting, channel mix, and customer acquisition performance.
• Develop localized marketing strategies using customer insights, competitive intelligence, market trends, and local search demand.
• Develop localized marketing recommendations, including partnerships, events, promotions, and community initiatives, to increase brand awareness and customer acquisition while maintaining brand consistency.
• Apply market insights and campaign performance to refine launch strategies and improve future openings.
• Oversee marketing budgets recommendations, media investments, and resource allocation to maximize campaign performance and return on investment.
• Evaluate new partners, technologies, and marketing solutions that enhance customer acquisition, scalability, and marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–7+ years of progressive marketing experience leading integrated marketing strategies, customer acquisition initiatives, and multi-channel campaigns.
• Proven success managing complex projects, cross-functional initiatives, agency partnerships, and marketing budgets.
• Strong expertise in campaign planning, performance marketing, analytics, and optimization.
• Exceptional project management, communication, organizational, and presentation skills with the ability to build relationships and influence stakeholders across all levels.
• Experience in franchise, multi-unit retail, hospitality, service, or consumer brands.
• Experience leading New Store Openings, localized marketing programs, or market expansion initiatives.
• Working knowledge of CRM platforms, marketing automation, paid media, local SEO, Google Business Profile, website management, and digital analytics.

Benefits

• Competitive salary and performance-based incentives.
• Health, dental, and vision insurance.
• 401(k) retirement plan.
• Opportunities for professional development and career advancement.
• 10 paid holidays.
• 2 weeks paid vacation.
• $1,000 annual health and wellness cash benefits for gym membership or healthcare.