Responsibilities

• Conduct marketing diagnostics with law firm owners to identify strengths, gaps, and growth opportunities.
• Design and guide direct-response marketing strategies that drive measurable client acquisition.
• Help firms develop marketing systems including funnels, calls-to-action, and list-building strategies.
• Evaluate existing marketing campaigns and realign strategies when ROI is not being achieved.
• Coach law firm owners on marketing strategy, execution, and performance improvement.
• Provide constructive feedback when marketing efforts are not producing results.
• Balance encouragement with accountability to ensure agreed-upon actions are implemented.
• Help clients overcome common entrepreneurial mindset challenges such as perfectionism or hesitation.
• Identify and prioritize key marketing KPIs across multiple campaigns.
• Use CRM systems, dashboards, and analytics to track marketing performance.

Requirements

• MUST HAVE 10+ YEARS EXPERIENCE AS A CHIEF MARKETING OFFICER
• Have served as a CMO, marketing strategist, or senior marketing consultant
• Have experience working with growing service-based businesses
• Experience working with small to mid-sized service businesses
• Significant experience designing and leading direct-response marketing campaigns
• Demonstrated track record of driving measurable ROI
• Strong understanding of funnels, lead generation, conversion optimization, and list-building
• Ability to translate marketing data into clear business decisions
• Proven experience helping businesses scale from $10M to $30M in revenue
• You may consider having experience evaluating marketing vendors and campaign performance

Preferred

• Enjoy coaching entrepreneurs and business owners
• Are comfortable providing honest, constructive feedback
• Thrive in a remote, client-facing leadership role