Responsibilities

• Content Capture & Production - Capture content across: Education sessions, workshops, and in-salon environments; Brand events (Glam Camps, HTT tours, masterclasses); Behind-the-scenes at shoots and activations (distributor, retail & otherwise); Product storytelling + product launch content; Day to day ‘on-trend' moments with internal KM team; Lead with a clear creative POV: Hair-first storytelling; Focus on process, technique, and real moments—not overly staged content
• Editing & Delivery - Edit content end-to-end across formats: Short-form (Reels, Stories, TikTok, YouTube & YouTube Shorts); Mid-form educational + brand content; BTS and narrative-driven edits; Deliver high-quality content at pace, without compromising on taste
• Daily Social Media Management: Monitor and engage with direct messages and comments on NA Pro social platforms; Like and engage with tagged posts to foster community growth; Source and follow relevant accounts to increase brand visibility; Post and share stories across platforms to maintain brand presence; Create and post Reels, stories, and static posts; Report on social media engagement, providing insights and recommendations for improvement.
• Cross-Functional Collaboration - Partner with Education teams (technical credibility and relevance); Creative teams (brand alignment and visual direction); Social/Digital teams (distribution and performance)
• Top Priorities for Success in this role - Social Media Strategy & Management (NA Pro); Strategic Content Development; Community Engagement & Growth; Performance & Reporting