Responsibilities

• Represent PAC Global & HP tech in brand forums, delivering inspiration to brand leaders.
• Promote Brands innovation services via strategic partners, such as DSCOOP & D&AD.
• Partner with design agencies to scale brands reach and increase brand projects.
• Deliver Brands Innovation Services as required by customers, including Mastersclasses, Open Houses and Innovation Workshops.
• Work with HP Graphics Experience Centers in Alpharetta and Barcelona to deliver brand innovation workshops, print trials and sample production.
• Co-create playbooks, case studies, and proof points for PAC Global, DSCOOP & strategic agencies to leverage.
• Co-launch/Lead NA Brands Advisory Council leveraging PAC Global + DSCOOP platforms to upskill and drive marketing thought leadership into HP customers.
• Manage the brands agenda (strategy, growth opportunities, pain points) of key PAC & HP customers.
• Educate on Brands Innovation playbook & case studies to leverage and promote the HP Brands Success program as a growth driver.

Requirements

• 10-15 yrs experience in B2C Marketing (CPG/Healthcare/Food & Beverage/Toys/Beauty expertise a plus) with progressive senior experience in brand strategy, marketing strategy, consumer insights, or related strategic disciplines, ideally within an agency, consultancy, or design-driven organization.
• Having worked across large organizations and across different countries / cultures is a plus.
• Fluent in English is a must, French and Spanish fluency are also a plus.
• Bachelor’s degree in Marketing, Strategy, Communications, or related field; advanced degrees or certifications in strategy, insights, or innovation are highly valued.
• Expert understanding of consumer behavior and ability to interpret behaviors through culture, category dynamics, motivation, and brand opportunity.
• Advanced command of brand strategy frameworks, including positioning, brand architecture, messaging platforms, and long-term brand planning.
• Exceptional communication and storytelling skills to craft narratives, present to senior clients, and influence decision-making.
• Ability to foster strong client relationships as a strategic advisor and contribute to long-term account growth.
• Ability to work Eastern Time Zone hours, with flexibility to support clients and internal teams.
• Approximate 30% travel requirements, funded by organization.

Preferred

• Having worked across large organizations and across different countries / cultures is a plus.
• French and Spanish fluency are also a plus.