News Branding Specialist

McAllen, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own local promotions and branding execution for the news department, coordinating with leadership, producers, editors, and talent to align strategy with audience needs.

  • Brand and promotions ownership: Oversee all local news promotions and branding, coordinating with the News Director, producers, editors, and talent.
  • Copy execution: Lead writing for On-Air Promotions, Social Media, and Special News Projects.
  • Production excellence: Apply writing, editing, and shooting skills to maintain branding continuity across marketing materials.

Job Description

Own local promotions and branding execution for the news department, coordinating with leadership, producers, editors, and talent to align strategy with audience needs.

  • Brand and promotions ownership: Oversee all local news promotions and branding, coordinating with the News Director, producers, editors, and talent.
  • Copy execution: Lead writing for On-Air Promotions, Social Media, and Special News Projects.
  • Production excellence: Apply writing, editing, and shooting skills to maintain branding continuity across marketing materials.
Entravision logo

Entravision

3.4 Glassdoor

Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under EVC.

Founded in 1996
Burbank, California, USA
392 employees (138 in marketing)
51% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
27.3K
Traffic Source Mix
Search
40%
Direct
44%
Referral
9.8%
Social
4.9%
Paid
1.1%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
119 (30% of company)
Median Career Experience
17.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Recent News