Responsibilities

• Oversee the NBA’s Meta platforms publishing strategy, which includes:
• Own Meta platforms content strategy, publishing distribution, and platform performance across all NBA accounts.
• Identify and implement new Meta platform features, and opportunities that improve audience engagement and content reach.
• Develop platform-specific playbooks and publishing frameworks for Instagram, Facebook, and Threads.
• Mentor and develop platform publishers, establishing best practices, workflows, and quality standards across the Meta ecosystem.
• Analyze audience behavior, engagement trends, and platform performance to inform content strategy and optimization efforts.
• Partner with Content Planning, Content Creation, and Real-Time Content Command teams to ensure Meta priorities are represented in content development and distribution strategies.
• Present and communicate strategy and insights on a weekly and tentpole basis

Requirements

• 5+ years of experience publishing across social and/or digital platforms
• Knowledge of Meta platforms and content distribution (Facebook, Instagram, Threads, etc.) at an expert level
• Knowledge of the NBA at an expert level, and is passionate about the storylines surroundings its players, coaches, teams, statistics, standings and history of the league, as well as excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
• Experience leading the creation of basketball content
• Strong understanding of the NBA’s social voice
• Willingness to work a flexible schedule as this position may include working days, nights, weekends, and holidays based on the NBA calendar
• Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
• Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
• Excellent organizational and project management skills
• Great communication skills and ability execute feedback given

Preferred

• Bachelor's Degree in Communications or related field preferred

Benefits

• medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.