Responsibilities

• Lead the development and execution of Jeeter's overall digital marketing strategy, ensuring alignment with business and marketing goals and brand identity.
• Follow and ensure alignment with the overall marketing calendar across all channels and campaigns.
• Be AI-savvy, putting AI and automation platforms to work to streamline digital programming and campaign execution, increasing output and efficiency without simply adding headcount.
• Stay ahead of an ever-changing cannabis landscape by identifying and testing new platforms and channels while continuously optimizing the ones we already use.
• Direct and optimize targeted B2B and B2C advertising efforts, ensuring campaigns effectively drive sales and engage the desired audience.
• Manage and optimize digital advertising campaigns with cannabis media partners, ensuring we resonate with the target customer base.
• Oversee the digital advertising budget, ensuring efficient resource allocation and maximizing ROI through data-driven decision making, automation, bid management, and creative testing.
• Lead online programming with key accounts, expanding digital engagement and reach with those that have a significant digital footprint
• Collaborate with the Visual Merchandising (VM) team to create in-store print and digital assets that support lead generation and customer engagement initiatives.
• Build a distribution-first approach to content, maximizing the reach and impact of every asset through repurposing and cross-platform amplification

Requirements

• Minimum of 8 years of digital marketing experience with a proven track record of developing strategies, leading teams, and executing successful campaigns.
• AI-savvy and fluent in modern AI and automation platforms, including generative AI, AI-powered analytics, and marketing automation technologies.
• Demonstrated success in content distribution, content amplification, social growth, SEO/AEO strategy, influencer marketing, and paid media execution.
• Expertise in Google Analytics, SEO, media buying, website optimization, and content management systems.
• Strong experience managing email platforms, CRM systems, digital advertising programs, and audience segmentation strategies.
• Proven ability to lead cross-functional initiatives, manage agency relationships, and execute integrated marketing campaigns across multiple channels.
• Hands-on leadership style with the ability to develop strategy while actively contributing to execution.
• Exceptional communication, collaboration, and stakeholder management skills.
• Strong analytical and results-oriented mindset with a commitment to data-driven decision-making and continuous optimization.
• Passion for the cannabis industry and an understanding of its unique marketing landscape.