National Accounts Marketing and Merchandising Intern at D'Addario & Company | East Farmingdale, NY

D'Addario & Company

National Accounts Marketing and Merchandising Intern

East Farmingdale, NY (Hybrid)

Salary Not AvailableIntern/New GradOther

Posted 3 months ago

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Job Summary

Lead data, analytics, and field-data collection for a music-gear brand intern program, with hands-on store visits, product-page reviews, and marketing reporting.

Own data collection from retail visits and product-page reviews on major platforms.
Must-have: Strong Excel and Power BI with KPI design/interpretation ability.
Standout: Hybrid internship with on-site and remote days in Farmingdale, May–Aug, plus factory-tour coordination.

Job Description

Responsibilities

Audit retail and ecommerce operations for music industry mass merchants: Visit and collect data at local retail locations including Guitar Center, Music & Arts, School of Rock, and Ensemble Schools
Reliable transportation required
Review D’Addario products on leading platforms such as sweetwater.com, guitarcenter.com, musiciansfriend.com, and musicarts.com to ensure product detail pages are current and complete
Conduct marketing analytics: Analyze social media, search, and promotional marketing efforts to determine what drives best results
Enter marketing report data into Excel and PowerBI
Attend marketing and team meetings, representing D’Addario professionally in both verbal and written communication. Your opinions and insights will be sought out and valued
Assist with Factory Tours: Organize factory tours for National Accounts guests, including coordinating with travel agency and D’Addario Sr Events Manager to arrange meetings, schedule tours, make reservations, and prepare gift bags

Requirements

Experience and/or familiarity with :Microsoft Excel
Microsoft Power BI
KPI Design & Interpretation

D'Addario & Company

4.3 Glassdoor

Few can claim 17th century Renaissance Italy as the birthplace of their family start-up. Yet, nearly 400 years and nine generations later, D’Addario & Co. proudly continues to do so. Today, we are globally recognized as the world’s premier instrument accessory manufacturer for strings, drumheads, drumsticks, reeds, mouthpieces and more. Inspired by our past and paving a future path, D’Addario is fueled by an ever-expanding family of musicians, engineers, artists and visionaries driven by innovation and continuous improvement. Our charitable foundation also ensures that music education reaches underprivileged students around the globe. And with a genuine dedication to US manufacturing, environmentally sustainable practices, and a diverse family of passionate employees, what started in the Renaissance has become an ever-growing revolution.

Founded in 1973

USA

537 employees (131 in marketing)

www.daddario.com

86% recommend to a friend

100% CEO approval