D'Addario & Company logo

D'Addario & Company

Brand · Musicians

4.3

Company overview

Few can claim 17th century Renaissance Italy as the birthplace of their family start-up. Yet, nearly 400 years and nine generations later, D’Addario & Co. proudly continues to do so. Today, we are globally recognized as the world’s premier instrument accessory manufacturer for strings, drumheads, drumsticks, reeds, mouthpieces and more. Inspired by our past and paving a future path, D’Addario is fueled by an ever-expanding family of musicians, engineers, artists and visionaries driven by innovation and continuous improvement. Our charitable foundation also ensures that music education reaches underprivileged students around the globe. And with a genuine dedication to US manufacturing, environmentally sustainable practices, and a diverse family of passionate employees, what started in the Renaissance has become an ever-growing revolution.
Founded in 1973
USA
537 employees (131 in marketing)
86% recommend to a friend
82% positive business outlook

Salaries

Help build salary transparency at D'Addario & Company

Share your compensation anonymously to see full data.

Contribute

People

Headcount trend

Company growth over the last 12 months

Headcount +8.7% year over year

Funding

Audience

Monthly website visitors
667K
Month over month-19.4%
Quarter over quarter-15.2%
Top sourceDirect (47.4%)
Ad budget per month$17.0K
Average search rank59.3
Traffic source mix
Direct
47.4%
Search
42.2%
Referral
5.1%
Social
3.9%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

32.9K

12-mo growth

+10.3%

Monthly growth

+0.7%

News

Links